// Retention Marketing Klaviyo Partner Agency

Email & SMS marketing.

We set up Klaviyo-based email and SMS marketing automations for your Shopify store. We increase customer lifetime value with welcome series, abandoned cart, post-purchase, and winback flows. For the brands we manage, the email channel accounts for an average of 30% of total revenue.

Google Partner
Meta Partner
Shopify Partner
Klaviyo Partner
TikTok Partner
30%
avg. email revenue share
42x
Average email ROI
18%
basket recovery rate
35+
active brand management
// 01 Why Email & SMS?

Grow with the channels you own.

Acquiring a new customer is 5-7 times more expensive than retaining an existing one. Email and SMS are owned channels: even if a platform algorithm changes or your ad budget runs out, your list and relationship remain yours.
dollar sign

42x ROI: Every ₺1 → ₺42

Email marketing provides the highest return on investment among all digital channels. With correct segmentation and automation, this rate increases even further.

98% SMS Open Rate

SMS messages are read within an average of 3 minutes after being sent. It is the most effective channel for flash sales, stock notifications, and urgent campaigns.

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5-7x Retention Savings

The cost of acquiring new customers increases every year. It's much cheaper to get your existing customers to buy again through email and SMS.

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30%+ Revenue Share

A well-managed email channel can account for 25-35% of total e-commerce revenue. An abandoned cart flow alone can recover 5-8% of monthly revenue.

// 02 Service Areas

End-to-end Klaviyo management.

We transform your email and SMS channels into a revenue-generating machine using all of Klaviyo's features. End-to-end service, from setup to continuous optimization.
Zap

Flow Automations

Welcome series, abandoned cart, browse abandonment, post-purchase, winback, sunset, price drop, and back-in-stock. Each flow is optimized for revenue targets.

Sales-generating flows
email

Campaign Management

Weekly newsletters, product launches, seasonal campaigns, and VIP offers. Each campaign is segmented, A/B tested, and optimized for send time.

Segment-based sending
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SMS Marketing

SMS consent collection and SMS flow automations (cart abandonment reminders and delivery updates) and campaign SMS messages. Infrastructure compliant with KVKK and commercial communication regulations.

Instant interaction
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Segmentation

RFM (Recency and Frequency and Monetary) analysis and purchase behavior and site activity and email engagement and custom feature-based segments. The right message to the right person.

RFM & behavioral
color palette

Template Design

Email templates that align with your brand's visual language, are responsive, and dark mode compatible. Rapid campaign deployment with a module-based design system.

Brand-aligned email
trending up

List Growth

Exit-intent pop-up and embedded form and flyout and gamification (spin-to-win). High opt-in rate with A/B tested forms. Setup from scratch with Klaviyo form builder.

Pop-up & form strategy

Sustainable revenue with owned channels.

We analyze your current Klaviyo account, identify missed revenue opportunities and optimization areas.

Get Free Klaviyo Audit
// 03 Service Scope

Service scope.

We offer comprehensive email and SMS marketing services, from Klaviyo setup to ongoing campaign management. Every engagement is tied to the goal of increasing revenue.
01

Klaviyo Setup & Shopify Integration

Klaviyo account setup, Shopify store integration, tracking snippet and Klaviyo pixel placement. Importing existing customer data, creating segments and lists. Custom metric and event tracking configuration. Seamless migration from existing Mailchimp, Omnisend or other platforms.

02

Setting up Flow Automations

8+ core revenue-generating flows: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, Sunset, Price Drop, Back in Stock. Each flow is multi-step, condition-based, and A/B tested.

03

Email Template Design

A responsive email template system aligned with your brand's visual identity. Module-based design: hero, product grid, single product, testimonial, CTA blocks. Dark mode compatibility, consistent rendering across all email clients (Gmail, Apple Mail, Outlook, Yahoo). Easily editable templates with a drag-and-drop editor.

04

Segmentation & Personalization

RFM segmentation: VIP, loyal, at-risk, lapsed customer groups. Segments based on purchase history, site behavior, email engagement, and demographic data. Personalized product recommendations with dynamic content. Predictive analytics: CLV estimation, churn risk score, expected next order date.

05

SMS Marketing & Compliance

SMS consent collection (popup, checkout, keyword opt-in). SMS flow automations: abandoned cart reminders, order and shipping updates, VIP early access. Campaign SMS messages: flash sales, new collections, special occasions. Full compliance with GDPR and commercial communication regulations. Integration with the Message Management System (İYS).

06

List Growth & Pop-up Strategy

Exit-intent popup, scroll-trigger popup, timed popup, embedded form, flyout form. Gamification elements: spin-to-win, scratch card. A/B testing for form design, offer, and timing optimization. Multi-step forms to collect preferences and interests. Continuous optimization aimed at CVR.

07

Campaign Calendar & Management

Monthly campaign calendar planning: seasonal opportunities, special days, product launches, VIP events. Each campaign is segmented, and the subject line and content are A/B tested. The optimal sending time is determined with send time optimization. Full management from campaign brief to design, testing, and sending.

08

Reporting & Performance Analysis

Weekly performance summary: flow and campaign revenue, open rate, click rate, conversion rate, unsubscribe rate. Monthly detailed analysis: channel-based revenue attribution, list growth, deliverability metrics, A/B test results. Competitor benchmark and industry average comparison. Continuous improvement with a list of recommended actions.

// 04 Results

General sending vs. professional Klaviyo.

Basic email sending
Send the same email to the entire list
No automation, everything is sent manually
Abandoned cart tracking is not being done
No template design, plain text
High rate of landing in the spam folder
Email revenue share: 2-5%
Rivanti and Klaviyo management
RFM segmentation, personalized content
8+ automated flows, 24/7 selling system
18% abandoned cart recovery rate
Brand-compatible, responsive template system
99%+ deliverability, SPF/DKIM/DMARC fully implemented
Email revenue share: 25-35%
// 05 Process

Our process.

01

Audit & Analysis

Comprehensive audit of existing email and SMS infrastructure. Flow performance, campaign metrics, deliverability, list health, and identification of missed revenue opportunities.

1 week
02

Strategy & Planning

Email and SMS strategy aligned with brand goals. Determining flow map, segment structure, campaign calendar, template concepts, and KPI targets.

1 week
03

Setup & Integration

Klaviyo account setup or migration, Shopify integration, tracking configuration, DNS settings (SPF, DKIM, DMARC), segment and list structure creation.

1-2 weeks
04

Akış ve Şablon Oluşturma

8+ essential flow setups, email template design, popup/form design, SMS flows. Each flow is set up with multi-step, condition-based, and A/B test variations.

2-3 weeks
05

Launch & Warm-up

Flow activation, initial campaign deployment, IP and domain warm-up process management. Deliverability monitoring and initial performance data evaluation.

1-2 weeks
06

Optimization & Scale

Ongoing A/B testing (subject line, send time, content, CTA), flow optimization, new segment discovery, campaign calendar management. Better results every month.

Continuous

The compound return of email.

Every new subscriber, every new flow, and every optimization builds on the previous one. In 12 months, your automated revenue channel will be operational.

Klaviyo Stratejisini Tartışın
// 06 Why Rivanti?

Why Klaviyo with Rivanti?

We specialize in Shopify + Klaviyo integration. We turn your email and SMS channels into a revenue-generating system.
01

Klaviyo Expert Team

As a Klaviyo Partner, we have in-depth knowledge of all the platform's features, including advanced segmentation, custom metrics, Liquid template coding, and API integrations.

02

Shopify Integration Depth

We fully utilize Shopify checkout, post-purchase, customer account, and order data in Klaviyo. We set up advanced scenarios with Shopify Flow + Klaviyo automations.

03

Income Approach

We're not aiming for open rates, but for revenue growth. We track the revenue attribution of every flow and campaign, and optimize based on ROI. We focus on real results, not vanity metrics.

04

Deliverability Expertise

We ensure your emails reach the inbox, not the spam folder. SPF, DKIM, DMARC configuration, IP warm-up, list hygiene, and sender reputation management.

05

GDPR & CEM Compliance

We are familiar with the commercial communication legislation and GDPR requirements in Turkey. IYS integration, consent management, and opt-in/opt-out processes are established in compliance with the regulations.

06

Data-Driven Optimization

Continuous A/B testing: subject line, send time, content structure, CTA placement, segment size. We achieve better results every month than the last with data-driven decisions.

// 07 Industries

Industries we serve with Klaviyo.

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Fashion & Textile

Collection launch and back-in-stock flow

Cosmetics & Beauty

Replenishment flow and skincare line

Home & Living

Cross-sell flow and seasonal campaigns

Health & Supplements

Subscription reminder and refill flow

cutlery

Food & Beverage

Reorder flow and recipe content

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D2C & Startup

Growth flows and referral program

Education & Courses

Onboarding flow and course progress

bayrak

Sports & Outdoors

Seasonal gear guide and loyalty tiers

// Sonraki Adım

Let's turn your email channel into a revenue center.

Get a Free Klaviyo Analysis
// 09 FAQ

Frequently asked questions.

Klaviyo is an email and SMS marketing platform designed for e-commerce brands. It is the platform with the deepest integration with Shopify: customer data, order history, and site behavior are automatically synced. With advanced segmentation and predictive analytics features, it offers a much more powerful infrastructure than general tools like Mailchimp.

Yes. We provide seamless migration from Mailchimp, Omnisend, Drip, and other platforms. Subscriber lists, segments, flows, templates, and historical performance data are preserved during the transition. DNS settings (SPF/DKIM/DMARC) are updated to ensure deliverability continuity.

A well-managed email channel can account for 25-35% of total e-commerce revenue. For the brands we manage, we achieve an average of 30% email revenue share. Abandoned cart flows alone can recover 5-8% of monthly revenue.

Basic 8 flows: Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback, Sunset, Price Drop, and Back in Stock. In addition to these, we also set up brand-specific flows such as VIP flow, birthday flow, and replenishment flow.

Yes, but certain rules must be followed. In Turkey, explicit consent (opt-in) is required to send commercial messages under the KVKK (Personal Data Protection Law) and Law No. 6563. Registration with the Message Management System (İYS) is mandatory. We conduct all SMS campaigns in full compliance with the legislation.

Segmentation is the process of dividing your subscriber list into groups based on common characteristics. With RFM segmentation, we divide your customers into groups such as VIP, loyal, at-risk, and lapsed. Sending different messages to each group increases open rates by 30-50% and boosts conversion rates by 2-3x.

Deliverability is the rate at which your sent emails reach the inbox. We configure SPF, DKIM, and DMARC DNS records, manage the IP warm-up process, and implement list hygiene. We aim for a 99%+ inbox placement rate.

We systematically apply A/B testing to every campaign and flow: subject line and preview text, send time, email content, CTA text, and layout structure. The winning variant is automatically sent to the remaining list.

Exit-intent popup and scroll-trigger popup and timed popup and embedded form and flyout form and checkout opt-in. Each form is A/B tested. Engagement is increased with gamification elements (spin-to-win). We are aiming for an average visitor-to-subscriber conversion rate of 3-5%.

Weekly performance summary: flow and campaign revenue, open rate, click rate, and conversion rate. Monthly detailed analysis: channel-based revenue attribution, list growth, deliverability metrics, and A/B test results. 24/7 real-time data access with a custom Klaviyo dashboard.

We recommend a minimum 3-month initial period. This duration is necessary for flow setup, template design, and the warm-up process. At the end of 3 months, you can continue on a monthly basis or terminate the service. There are no early termination penalties. All work remains in your Klaviyo account.

Klaviyo is priced based on list size. A free plan is available for up to 250 profiles. Email and SMS are priced separately. We charge an agency management fee on top of the Klaviyo platform cost. Contact us for detailed pricing.

Advertising (Google Ads and Meta Ads) are channels you pay for to acquire new customers: when the budget runs out, traffic stops. Email and SMS, on the other hand, are owned channels: once you gain a subscriber, you can reach that person for free. The email channel is the most effective way to increase customer lifetime value (CLV).

Klaviyo Email & SMS Marketing – Rivanti

Expert Klaviyo setup and management for Shopify stores. We build automated email and SMS flows that recover abandoned carts, nurture new subscribers, and increase repeat purchases. Our Klaviyo services include flow architecture design, template creation, segmentation strategy, A/B testing, and deliverability optimization.

Essential Klaviyo Flows We Build

Every Shopify store needs these core automated flows: Welcome Series (3-5 emails introducing your brand and driving first purchase), Abandoned Cart (timed sequence recovering lost sales), Browse Abandonment (re-engaging visitors who viewed products), Post-Purchase (thank you, cross-sell, review request), Win-Back (re-activating lapsed customers), and VIP/Loyalty (rewarding your best customers). We customize timing, content, and triggers for each flow based on your brand and customer behavior.

Segmentation & Personalization

As Klaviyo partners, we leverage advanced features like predictive analytics, dynamic content blocks, and cross-channel orchestration to maximize your customer lifetime value (CLV). We build segments based on purchase history, browsing behavior, engagement level, predicted CLV, and demographic data. This enables highly personalized messaging that resonates with each customer segment.

Email Design & Template Development

We design on-brand email templates that look great across all email clients and devices. Our templates use Klaviyo's drag-and-drop editor for easy editing by your team, while incorporating custom HTML sections for unique design elements. Every template is optimized for mobile rendering, dark mode compatibility, and fast loading.

SMS Marketing

SMS boasts open rates above 90% and click-through rates 5-10x higher than email. We set up Klaviyo SMS flows for order confirmations, shipping updates, flash sale alerts, and abandoned cart recovery. We manage compliance (opt-in/opt-out), message frequency, and content strategy to maximize SMS revenue without subscriber fatigue.

Deliverability & Performance

Email deliverability directly impacts revenue. We configure proper authentication (SPF, DKIM, DMARC), manage list hygiene through sunset flows and engagement-based cleaning, warm up sending domains, and monitor inbox placement rates. Our monthly reports track open rates, click rates, revenue per recipient, and flow performance to ensure continuous optimization.