Facebook & Instagram Ads.

Both are owned by Meta and managed from the same Ads Manager. Facebook offers broader demographic reach (strong among 25-65 year olds) and is effective for link click and conversion campaigns. Instagram is visually-focused and stronger with younger audiences (18-35 year olds).

It depends on the campaign type. E-commerce conversion campaigns usually generate initial sales within 1-2 weeks. Performance significantly improves after Meta's learning phase is complete (approximately 50 conversions or 7 days). For full optimization, we recommend a 4-8 week period.

With iOS 14+, Apple provided users with a tracking opt-out option, which significantly impacted Meta's data collection capabilities. We are minimizing this loss by setting up Conversions API (server-side tracking). We are increasing the user match rate with enhanced matching.

Our in-house creative team prepares ad visuals and videos. We produce A/B tested creatives in carousel, single image, video, Reels, Stories, and UGC formats. A minimum of 4-6 creative variations are prepared for each campaign.

For effective results, we recommend a minimum monthly advertising budget of ₺10,000-₺15,000. This threshold is necessary for Meta to complete its learning phase and to conduct meaningful A/B tests. As the budget increases, we are able to perform more creative tests and expand the audience.

A lookalike audience is a target audience made up of new users who are demographically and behaviorally similar to your existing customers. Customer lists (CRM) or Pixel data are used as sources. A 1% lookalike audience is the most similar, while 5-10% covers a broader but less similar audience.

Ads are shown again to users who visit your site, look at your products, add them to the cart, but do not purchase. With Dynamic Product Ads, we automatically show the products users viewed. This provides an average of 20-35% additional conversion in e-commerce.

Yes. We fully integrate your Shopify store with Instagram Shopping and Facebook Shop. Your products become taggable directly in Instagram posts, Reels, and Stories. Product catalog synchronization works automatically.

These are Meta's next-generation AI-powered e-commerce campaigns. Instead of manual targeting and placement selection, Meta's algorithm automatically optimizes all these decisions. They can deliver 20-30% lower CPA compared to manual campaigns.

CBO (Campaign Budget Optimization) sets the budget at the campaign level, and the Meta algorithm automatically distributes it to the best-performing ad sets. ABO sets a separate budget for each ad set. For new campaigns, we usually start with ABO (controlled testing) and then move the winning ad sets to CBO.

Yes. We offer 360° performance marketing services, including Google Ads (Search, Shopping, YouTube, Performance Max) and TikTok Ads. We manage all platforms with an integrated strategy.

We provide weekly performance summary reports (expenditure, ROAS, CPA, CPM, CTR, conversion metrics) and monthly detailed analysis reports. This includes creative-based performance comparison and audience segment analysis. You can track real-time performance 24/7 with custom dashboards.

We recommend a 3-month initial period because this duration is necessary for Meta Ads to complete its learning phase and for creative tests to produce meaningful results. After 3 months, you can continue on a monthly basis or terminate the service. There are no early termination penalties.