Google Ads ad management.

Initial results typically start to appear within 2-4 weeks. The learning phase for campaigns lasts 7-14 days, during which Google's algorithm learns the best performing combinations. We recommend an 8-12 week optimization process to reach full potential and achieve a stable ROAS.

While it varies depending on the industry and goals, we recommend a minimum monthly advertising budget of ₺15,000-₺20,000 for effective results. This budget is necessary for both collecting sufficient data and conducting meaningful tests.

Our management fee is determined by the advertising budget and campaign scope. Advertising spend and management fee are billed separately. Your budget is paid to Google, and our management fee is paid to us. There are no hidden costs.

ROAS (Return On Ad Spend) is the metric that measures the return on your ad spend. For example, 8x ROAS means that every 1 TL of ad spend generates 8 TL in revenue. This metric directly indicates the profitability of your advertising campaigns.

We provide weekly performance summary reports (expenditure, clicks, conversions, ROAS, CPA metrics) and monthly detailed analysis reports. You can track real-time performance 24/7 with custom Looker Studio dashboards.

Yes. We conduct a detailed audit of your existing account and identify opportunities for improvement. Your past data is preserved, and your campaigns continue without interruption. Account ownership always remains with you.

Performance Max (PMax) is Google's AI-powered campaign type that unifies all its channels (Search, Shopping, Display, YouTube, Gmail, Maps, Discover) into a single campaign. You set a target ROAS or CPA, and Google's algorithm automatically allocates the budget to the best-performing channels.

They both serve different purposes and work best together. Shopping Ads are directly sales-oriented, focusing on product visuals and price. Search Ads, on the other hand, capture users in the research phase with text ads. The best strategy is to use them together and integrate them with Performance Max.

Conversion tracking measures how much your ads contribute to valuable actions like sales, form fills, and phone calls. Without properly set up conversion tracking, it's impossible to know which campaigns are truly generating sales and to optimize accordingly.

It is a score from 1-10 that measures Google's ad quality. It is based on three factors: ad relevance, expected CTR, and landing page experience. A high Quality Score means lower CPC and better ad position.

Remarketing is a strategy to show ads again to users who have visited your site but haven't converted. We create segments such as cart abandoners, product page visitors, and those who have browsed specific categories. In e-commerce, it provides an average of 15-25% additional conversions.

We recommend a 3-month introductory period because this duration is necessary for Google Ads to complete its learning phase and deliver optimal results. At the end of the 3 months, you can continue on a monthly basis or terminate the service. There are no early termination penalties.

Yes, we offer 360° performance marketing services, including Meta (Facebook and Instagram) Ads and TikTok Ads. We manage all platforms with an integrated strategy.

Smart Bidding refers to automated bid strategies that use Google's machine learning algorithms to optimize bids in real time. Options include Target ROAS, Target CPA, Maximize Conversions, and Maximize Conversion Value.

Google Merchant Center is the platform where your e-commerce products are uploaded to and managed on Google. It is mandatory for Shopping Ads and Performance Max campaigns. Optimizing your product feed directly impacts the performance of your Shopping campaigns.

Ad copy is written by our certified Google Ads specialists. Multiple variations are created and A/B tested for each ad group. 15 headlines and 4 descriptions are written in the Responsive Search Ads format.