Email marketing is the digital marketing channel with the highest ROI, providing an average return of 36 TL for every 1 TL invested. However, to achieve this result, the right tool is essential. Klaviyo is an email and SMS marketing platform specifically designed for e-commerce brands.
What is Klaviyo?
Klaviyo is a CDP (Customer Data Platform) and email tool that combines e-commerce data with marketing automation. Founded in 2012, the platform now serves over 130,000 brands. It is Shopify's official marketing partner.
The key feature that sets Klaviyo apart from its competitors is its ability to integrate real-time e-commerce data directly into marketing campaigns. You communicate by knowing what product they added to their cart, how many times they ordered, and which category they browse the most.
Key Features of Klaviyo
1. Shopify Integration
Klaviyo integrates with Shopify with a single click. After setup, all order, customer, and product data automatically flows into Klaviyo. No separate technical setup is required.
2. Advanced Segmentation
In Klaviyo, you can segment your customers based on dozens of different criteria:
- Last order date
- Total spending amount
- Product category purchased
- Whether they opened the email
- Cart abandonment behavior
3. Flow Automation
You can create trigger-based automatic email series. When a customer performs a specific action (cart abandonment, purchase, site entry, etc.), pre-prepared emails are sent automatically.
4. A/B Testing
You can A/B test subject lines, content, and sending times, and automatically select the variation that performs best.
5. SMS Marketing
By adding SMS steps to your email flows, you can create multi-channel communication. Especially at critical moments (order confirmation, shipping notification), SMS open rates reach 98%.
Klaviyo Pricing
Klaviyo is priced based on list size. A free plan is available for up to 250 contacts. For 500 contacts, it starts at approximately 20 USD per month. Special pricing applies for large lists.
Who is Klaviyo Suitable For?
Klaviyo is ideal for any Shopify store with an active customer base, looking to set up cart abandonment automation, and aiming for repeat sales through product recommendations. Early setup, regardless of list size, provides a significant advantage in the long run.
Conclusion
Klaviyo transforms email marketing from guesswork to data-driven decisions. If you want to set up Klaviyo and develop a strategy for your Shopify store, contact the Rivanti team.