While email open rates average 20-25%, SMS message open rates reach 98%. Klaviyo's SMS module works in conjunction with your email automation to enable you to create a multi-channel communication infrastructure.
Why is Klaviyo SMS So Effective?
The power of SMS comes from its instant and direct reach. Users see messages every time they open their phone; this eliminates the risks of emails ending up in the promotion tab or getting caught in spam filters. Additionally, being able to manage email and SMS within the same flow in Klaviyo ensures messaging consistency.
Klaviyo SMS Setup
1. Activate the SMS Module
Go to the "SMS" tab in the Klaviyo panel and activate the SMS module. Confirm the valid phone number format for Turkey (with country code: +90).
2. Collect Opt-in
Explicit consent is mandatory for SMS marketing. Opt-in collection methods:
- SMS checkbox during checkout
- SMS option in a pop-up form
- Keyword-based subscription ("Text RIVANTI, get a discount")
3. Set Up SMS Flows
Create mixed flows by adding SMS steps to your email flows.
Most Effective SMS Use Cases for E-commerce
Abandoned Cart SMS
Send a short SMS to users who didn't open your email after 1 hour: "Items are waiting in your cart 🛒 → [link]". This additional touchpoint increases recovery rates.