Shopify serves a wide range of businesses, from small shops to very large enterprise brands. At the top tier of this range is Shopify Plus. So what is Shopify Plus, who is it suitable for, and how does it differ from standard Shopify?
What is Shopify Plus?
Shopify Plus is an enterprise e-commerce solution designed for large brands with high-volume sales. Global brands like Kylie Cosmetics, Gymshark, Heinz, and Red Bull use Shopify Plus.
Differences Between Shopify and Shopify Plus
| Feature | Shopify | Shopify Plus |
|---|---|---|
| Monthly fee | $39 – $399 | Starts from $2,300 |
| Checkout customization | Limited | Full access |
| Automation (Shopify Flow) | No | Included |
| B2B sales | No | Included |
| Multiple stores | No | Up to 10 stores included |
| Custom API limits | Standard | Increased |
| Dedicated support | General support | Launch engineer |
Key Features of Shopify Plus
Checkout Customization
In standard Shopify, the checkout page is largely fixed. With Plus, you have full access to the checkout.liquid file, allowing you to customize the page to match your brand identity. Additionally, with checkout extensibility, you can add upsell offers, loyalty point displays, and custom payment flows.
Automation with Shopify Flow
Flow, a no-code automation tool, automates thousands of repetitive tasks. Examples:
- Add orders above a certain amount to the VIP list
- Remove customers with a high return rate from ad targeting
- Send automatic notifications to suppliers when stock falls below 10%
B2B Sales Features
Shopify Plus's B2B module offers custom pricing, volume discounts, credit limit management, and a quote request system for corporate clients. It does not require a separate B2B platform.
Campaign Management with Launchpad
Plan flash sales, product launches, and campaign periods in advance. Launchpad automatically applies price changes, theme changes, and collection updates at the scheduled time.
Multi-Store Management
Up to 10 stores for different countries, languages, or brands are included in a single Plus subscription. Each store is managed independently but offers centralized reporting capabilities.
Who is Shopify Plus Suitable For?
- Brands generating over $500,000 USD in monthly revenue
- Those with complex business rules and automation needs
- Businesses operating both B2C and B2B simultaneously
- Those selling in multiple markets or languages
- Large businesses requiring ERP/CRM integration
Conclusion
Shopify Plus meets the flexibility and scalability needs of large brands on a single platform. For Shopify Plus migration or setup, contact Rivanti.